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The real power of PR is its re-use. When you obtain coverage, need to have to to re-use it wherever you can - add coverage content to your website, brochures, newsletters, proposal documents, emails, letters and many more. Be careful in order to not copy content material word for word if you have approval from the publication, but summarising the quilt in unique personal words is ok. And remember to incorperate a glossy folder of your coverage in your office reception - men and women choose to flick through it above any magazines or newsprint.
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A number of departments were working on a corporate Intranet at period. I managed to hijack it all of them and assigned a team in my department deal with it. We branded it SatyamWorld produced it the global internal communication platform for your company. SatyamWorld later won the prestigious CIO magazine award getting one of your top intranet sites throughout the world.
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If a person employees why not ask the particular put their personal blogs on business website. Better still employee's blogs on your web site shows your consumers and employees that you are an organization that really cares about their employee's perspectives. Sharing your company's values with world will produce your marketing brand more pronounced and solid.
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